Internet search engines and trademark rights

Feb 9, 2009
Trademark rights owners in China are increasingly demanding action against keyword advertising programmes used by well-known internet search engines. Recent court decisions in Beijing, Shanghai and Guangzhou are helpful but highlight regional disparities. By Luckie Hong, Jones Day.
SHARE

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

This premium content is reserved for
China Law & Practice Subscribers.

Benefits Include:

  • Unlimited access to Chinalawandpractice.com site and digital newsletters
  • 5 free articles across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

Continue reading by getting
started with a subscription.

Subscribe Now For Unlimited Access