Internet advertising has become big business in China, but was recently dogged by controversy. Earlier this year, the tragic death of a young student with cancer who used an online search engine to look for a last-resort medical treatment and was given experimental, untried treatment by an institution that appeared as the top search result caused public outrage, prompting an official crackdown on alleged manipulation of search results. Notwithstanding further tightening of regulation of the sector under the PRC Advertising Law, stricter rules were already expected in this area.
This premium content is reserved for
China Law & Practice Subscribers.
For enterprise-wide or corporate enquiries, please contact our experienced Sales Professionals at +44 (0)203 868 7546 or [email protected].