From the scores of apps that deliver farm-fresh fruits to homes to the virtual supermarkets where just a few clicks can organize a week’s worth of groceries, Chinese citizens are spoilt for choice with the massive boom in food-related e-commerce products and services. And as online sales are no longer categorized as a restricted industry under the Foreign Investment Industrial Guidance Catalogue (Amended in 2015), a considerable amount of foreign investment has poured into this new and popular business.
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