Importing Genuine DVDs into China: Rules of the Game

Baker & McKenzie

Ignoring the regrettable fact that pirated DVDs retail at Rmb10 or less in the PRC and bearing in mind that China is an important production centre for audio-visual products, there is an attractive and growing market for "real" DVDs and other audiovisual products in China. Still the challenges seem daunting to most exporters. For this and other reasons, and as part of its World Trade Organization commitments, the PRC has revamped several of its rules governing the import, distribution and retail of audio-visual (AV) products during the course of this year.