What's in a Name? China's New Foreign-invested Advertising Enterprises Regulations

May 02, 2004 | BY

clpstaff &clp articles

New regulations from the State Administration of Industry and Commerce and the Ministry of Commerce have opened the advertising market in China to greater foreign participation.

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So much depends upon a brand name. And as a result of the growth of China's fiercely competitive consumer markets, where even a white goods manufacturer tries its hand at