Lost in Translation: The ENVACAR Case

By Zha [email protected] trademark can lose its distinctiveness with the passage of time, but can its distinctiveness be lost in translation? …

5 minute readFebruary 28, 2005 at 11:58 PM

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By Zha Zheng

[email protected]

A trademark can lose its distinctiveness with the passage of time, but can its distinctiveness be lost in translation? A recent trademark case in China raised this

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