COKE'S OFFER FOR HUIYUAN RAISES CONCERNS
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clpstaff &clp articlesCoca-Cola's US$2.5 billion offer to buy fruit juice company Huiyuan is touted as the biggest takeover transaction by a foreign company in China. However…
Coca-Cola's US$2.5 billion offer to buy fruit juice company Huiyuan is touted as the biggest takeover transaction by a foreign company in China. However market restrictions remain a key issue in the case, according to Kirstie Nicholson, of counsel at Lovells Shanghai.
Although Huiyuan has a significant market share in the pure juice market, it has been reported that the company's share is considerably lower in China's overall juice market. Therefore defining Huiyuan's market position is the issue. Nicholson said that parties are likely to advocate a wide market definition, while those who oppose the case will go for a narrow definition.
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