The advertising industry is a relatively new business sector in China, but since its inception in the 1970s, this industry sector has experienced rapid growth whereby the total advertising revenue now generated in China is starting to rival some of the leading industrial nations.
Foreign investment welcome in China's new advertising landscape
The Provisions for the Administration of Foreign-invested Advertising Enterprises (the Provisions) were promulgated by the State Administration for Industry and Commerce (SAIC) and took effect on October 1. The Provisions replaced the Regulation of Administration of Foreign Invested Advertising Entities and reflects a liberalisation trend that encourages foreign investment in this specialised business sector. By Richard Wageman, DLA Piper, Beijing.
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