Customs border enforcement of IP rights

Customs border enforcement has become one of the most effective measures to protect intellectual property, especially trademarks. It has been strengthened by the World Trade Organisation's Agreement on Trade-related Aspects of Intellectual Property Rights (Trips), the World Customs Organisation's action plan, national legislation and the unique position of government customs administrations for the control of import and export of commodities and articles carried by travellers. In China, Customs seized 3310 shipments and confiscated 320 million infringing articles in 2007.