How to cope with an evil twin: resolving enterprise name disputes

At the end of 2008 the Beijing Haidian District Court ruled in a case between Beijing Guge Technology Company's registration of its enterprise name, GUGE (which is pronounced similar to Google in Chinese) and Google, the well-known internet search engine provider. The court found that Beijing Guge had infringed Google's rights to the Chinese translation of the GOOGLE trademark and its rights to a previously reserved enterprise name. The court ruled that Beijing Guge's actions had constituted unfair competition against Guge Information Technology (Google's subsidiary in China) and ordered it to change its enterprise name.