NetEase seals licensing agreement with Blizzard

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    China's leading game developer and operator NetEase has teamed up with Blizzard Entertainment to operate its massively multiplayer online role playing…

    China's leading game developer and operator NetEase has teamed up with Blizzard Entertainment to operate its massively multiplayer online role playing game (MMORPG) World of Warcraft in China.

    Beijing-based NetEase.com, which is listed on Nasdaq, signed a licensing deal with Blizzard that sees it assume operation of the game for a term of three years once Blizzard's deal with rival online game operator The9 expires.

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