Sounding the bugle of non-conventional trade marks in India
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clpstaff &clp articlesLex OrbisManisha Singh [email protected] mark law in India is widening its horizons to include marks of various kinds in the Indian trade mark…
Lex Orbis
Manisha Singh Nair
[email protected]
Trade mark law in India is widening its horizons to include marks of various kinds in the Indian trade mark register. The registration of trade marks is essential owing to the brand association developed with customers. Today, trade marks have moved beyond being labels, word marks and pictorial depictions to include other non-conventional marks such as sounds and smell.
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