Determine what can be copyrighted and establish protection regime

Companies need to have an overall picture of their copyright ownership and a clear purpose for the exercise of such rights in the long term. Also of importance is the development of comprehensive precautions involving considerations of applicability of the law, say counsel.

Following the recent shutdown of free music and video content provider, VeryCD, Chinese netizens can no longer take for granted that the free downloadable resources they have enjoyed via peer-to-peer sites will continue to be available. The popular website's closure signifies the government's determination to safeguard rights holders and crack down on the rampant online copyright infringement that persists in China.