Imax teams up with Chinese cinema group

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    PRC movie theatre company, Wanda Cinema Line (Wanda Cinema) has entered into a 75-theatre joint revenue sharing agreement with Imax Corporation. The deal…

    PRC movie theatre company, Wanda Cinema Line (Wanda Cinema) has entered into a 75-theatre joint revenue sharing agreement with Imax Corporation. The deal results in Imax's first full revenue sharing agreement in China.

    Additionally, Imax announced the formation of Imax China, a wholly-owned subsidiary of Imax. The new company will oversee the expansion and growth of Imax's business in the Chinese marketplace. Wanda Cinema is a wholly-owned subsidiary of Dalian Wanda Group, which is the largest theatre operator in the PRC.

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