Since 2007, with its direct and effective business model, bancassurance has become an important way to sell personal insurance products in the Chinese insurance market. It has played a large
Careful steps in the bancassurance market
New regulations from banking and insurance authorities aim to better monitor the burgeoning bancassurance market. Foreign insurance companies can expect a long-term and robust relationship with regulators if they cooperate, and are advised to develop suitable products for Chinese customers and lend their experience to the market
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