China question: How do I get my trademark recognised as well known?

February 28, 2012 | BY

clpstaff &clp articles

I would like to get my trademark recognised as well-known in China. I have heard it is possible to do this through a judicial or an administrative procedure. Which is the best route to choose and what evidence do I need to provide to obtain the status?

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The international perspective

A well-known trademark is a concept enshrined internationally by the Paris Convention for the Protection of Intellectual Property. Trademark owners across the world seek to attain this