Interview: Paul Smith relaunches brand in China

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clpstaff &clp articles

Five years after losses forced Paul Smith to retreat from the Chinese market, the British fashion line is back. David Tring spoke with Alice Wong, executive director of ImagineX – the company's new partner in the PRC

Under the new five-year partnership, Hong Kong-based ImagineX and Paul Smith will open 24 stores over the next five years. The first store to open will be in Tianjin with a flagship store in Shanghai later in the year.

ImagineX specialises in introducing Western brands into China and will run the operation with Paul Smith as a franchise. But Wong does not expect Paul Smith's return to be easy.

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