Interview: An entrepreneur's guide to licensing

Shanghai entrepreneur Sun Jian has over 20 years' experience in cartoon licensing. He shares his experiences on tackling infringement and trademark squatters with Eve Yao

5 minute readJanuary 16, 2013 at 09:04 AM

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Can you explain what your business does?

I work for China Shanghai Character License Administrative Company and we are the general agent for five Japanese cartoon characters, which means we

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Interview: An entrepreneur's guide to licensing

Can you explain what your business does? I work for China Shanghai Character License Administrative Company and we are the general agent for five Japanese cartoon characters, which means we

A Subscription is Required to Access this Content

Can you explain what your business does?

I work for China Shanghai Character License Administrative Company and we are the general agent for five Japanese cartoon characters, which means we