Interview: An entrepreneur's guide to licensing
January 16, 2013 | BY
clpstaff &clp articlesShanghai entrepreneur Sun Jian has over 20 years' experience in cartoon licensing. He shares his experiences on tackling infringement and trademark squatters with Eve Yao
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Can you explain what your business does?
I work for China Shanghai Character License Administrative Company and we are the general agent for five Japanese cartoon characters, which means we