The Measures for the Administration of Online Transactions (网络交易管理办法), issued by the State Administration for Industry and Commerce (SAIC), come into effect on March 15 this year. Although aimed at enhancing security and compliance, they are also suspected of being an attempt by the SAIC to increase its authority.
SAIC's consumer protection comes at a price
The new e-commerce law protects consumers' rights by clamping down on online goods and services providers. But some are sceptical of the SAIC's intentions as the new Measures enhance its power over the rapidly-evolving industry
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