The golden rules of trademark strategy

March 07, 2014 | BY

clpstaff

The trademark problems of big brand owners such as Tesla, Castel Frères and Burberry are often used to show the weakness of China's IP system. But with the right strategy and a cautious approach, brand owners can avoid these problems

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The increasing amount of damages and settlements in recent high-profile trademark cases in China have raised concerns about doing business in one of the fastest growing economies in the world.