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China question: What are the most important tips for successful franchising in China?
July 10, 2014 | BY
clpstaff &clp articlesI am looking to set up my business in China. There are many concerns among foreign investors regarding both onshore and offshore franchising. Should I enter into a direct contract with a local entity or form a joint venture? How do I ensure my assets will be protected?
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The specialist perspective
As Chinese consumers earn more discretionary income, they chase quality, brand, convenience and service. Many trends indicate that the China market continues to be ripe for franchises.