New Balance suffers US$15.8 million setback in China

The New Balance case is a reminder that trade mark squatters cannot be ignored

4 minute read July 17, 2015 at 06:06 AM

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This article originally appeared in Managing Intellectual Property

The Chinese affiliate of US shoemaker New Balance was ordered by Guangzhou Intermediate People's Court to pay Rmb98 million (US$15.8 million) in compensation to a Chinese individual, surnamed Zhou, for infringing his registered marks.

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