Internet advertisers beware

| BY

Katherine Jo &clp articles

Companies need to adapt their China digital marketing strategies in the wake of new rules that target all forms of online advertising, require clear sponsored markings and place substantial restrictions on activities and content

Internet advertising has become big business in China, but was recently dogged by controversy. Earlier this year, the tragic death of a young student with cancer who used an online search engine to look for a last-resort medical treatment and was given experimental, untried treatment by an institution that appeared as the top search result caused public outrage, prompting an official crackdown on alleged manipulation of search results. Notwithstanding further tightening of regulation of the sector under the PRC Advertising Law, stricter rules were already expected in this area.

On July 4, 2016, the State Administration of Industry and Commerce (SAIC) released the Tentative Measures for the Administration of Internet Advertising (Tentative Measures), which came into effect on September 1, 2016.

This premium content is reserved for
China Law & Practice Subscribers.

  • A database of over 3,000 essential documents including key PRC legislation translated into English
  • A choice of newsletters to alert you to changes affecting your business including sector specific updates
  • Premium access to the mobile optimized site for timely analysis that guides you through China's ever-changing business environment
For enterprise-wide or corporate enquiries, please contact our experienced Sales Professionals at +44 (0)203 868 7546 or [email protected]