Tentative Measures for the Administration of Internet Advertising

互联网广告管理暂行办法

Internet advertisements require the word "Advertisement"

By Susan Mok

(Promulgated by the State Administration for Industry and Commerce on July 4 2016 and effective as of September 1 2016.)

(国家工商行政管理总局于二零一六年七月四日公布，自二零一六年九月一日起施行。)

工商总局令第87号

Order of the SAIC No.87

第一条为了规范互联网广告活动，保护消费者的合法权益，促进互联网广告业的健康发展，维护公平竞争的市场经济秩序，根据《中华人民共和国广告法》（以下简称广告法）等法律、行政法规，制定本办法。

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