China’s E-commerce Law Promotes High Quality Over Fast Growth

Dec 2, 2018
Xun Yang, partner, and Jianqi Yang, associate, at Llinks Law Offices in Shanghai, discuss the key developments of the newly minted E-commerce Law, which showcases China’s determination to protect intellectual property rights, consumer interest and personal data, and what this means for e-commerce platform operators and online merchants
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On Aug. 31, the Standing Committee of the National People’s Congress promulgated the long-awaited PRC Electronic Commerce Law (E-commerce Law) (中华人民共和国电子商务法). The new law, which comes into effect on Jan. 1, 2019, reflects the government’s shift of focus from a fast growth strategy to high-quality development of online businesses, making this a milestone in the development of e-commerce businesses in China.