China Ramps up War on Poor Product Quality
March 27, 2019 | BY
Marilyn RomeroImproved product safety is central to China's pivot to a consumption-led economy. New regulations, stiffer penalties, encouraging consumer complaints and even public shaming are all part of its strategy.
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Every year, March 15 is a day of great trepidation for both foreign and domestic brands in China. In celebration of global consumer rights day, which falls on March 15, the state-run China Central Television (CCTV) annual consumer rights show exposes companies selling what it deems as inferior products or those that are perceived as abusing consumers' rights. In previous years the show has taken aim at major brands such as Apple and Nike. Last year, it targeted Volkswagen for alleged engine defects in its Touareg SUV model, resulting in public apologies from the German carmaker.