Every year, March 15 is a day of great trepidation for both foreign and domestic brands in China. In celebration of global consumer rights day, which falls on March 15,
China Ramps up War on Poor Product Quality
Improved product safety is central to China's pivot to a consumption-led economy. New regulations, stiffer penalties, encouraging consumer complaints and even public shaming are all part of its strategy.
By
Marilyn Romero