Podcast #4: Michael Jordan's Battle for his Name in China

The basketball legend's protracted dispute in China encapsulates the challenges of trademark protection involving different cultures and languages

2 minute read April 24, 2020 at 01:46 AM

Vincent Chow

Podcast #4: Michael Jordan's Battle for his Name in China

Michael Jordan is a household name throughout the world, but in China, his name is at the center of a protracted dispute over the trademark rights to his name in Chinese.

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