The Supreme People’s Court’s (SPC) March decision in favor of Michael Jordan in a series of trademark disputes against Chinese sportswear company Qiaodan Sports was hailed as a victory for the former NBA star and a milestone for protection of similar marks in China. But Jordan’s protracted legal battle in China is far from over. The basketball legend does not just want to strike down Qiaodan’s violating trademarks – he wants to bar Qiaodan from using his name once and for all.
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