Invalidation and Infringement: Michael Jordan’s Dual-Pronged Offense in China Trademark Battle

May 15, 2020
| By Vincent Chow
China's Civil Law provides brand owners alternative avenue for IP protection

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
 
Michael Jordan. Credit: lev radin/Shutterstock.com

The Supreme People’s Court’s (SPC) March decision in favor of Michael Jordan in a series of trademark disputes against Chinese sportswear company Qiaodan Sports was hailed as a victory for the former NBA star and a milestone for protection of similar marks in China. But Jordan’s protracted legal battle in China is far from over. The basketball legend does not just want to strike down Qiaodan’s violating trademarks – he wants to bar Qiaodan from using his name once and for all.

This premium content is reserved for
China Law & Practice Subscribers.

A Premium Subscription Provides:

  • A database of over 3,000 essential documents including key PRC legislation translated into English
  • A choice of newsletters to alert you to changes affecting your business including sector specific updates
  • Premium access to the mobile optimized site for timely analysis that guides you through China's ever-changing business environment

SUBSCRIBE NOW

Subscribe Now

For enterprise-wide or corporate enquiries, please contact our experienced Sales Professionals at +44 (0)203 868 7546 or [email protected].