Cyberspace Administration of China, Ministry of Public Security, Ministry of Commerce, Ministry of Culture and Tourism, State Taxation Administration, State Administration for Market Regulation and National Radio and Television Administration, Measures for the Administration of Online Live Streaming Marketing (Trial Implementation)

国家互联网信息办公室、公安部、商务部、文化和旅游部、国家税务总局、国家市场监督管理总局、国家广播电视总局网络直播营销管理办法 (试行)

Live streaming marketing platforms are required to protect consumer rights and personal data privacy