Cyberspace Administration of China, Ministry of Public Security, Ministry of Commerce, Ministry of Culture and Tourism, State Taxation Administration, State Administration for Market Regulation and National Radio and Television Administration, Measures for the Administration of Online Live Streaming Marketing (Trial Implementation)

国家互联网信息办公室、公安部、商务部、文化和旅游部、国家税务总局、国家市场监督管理总局、国家广播电视总局网络直播营销管理办法 (试行)

May 07, 2021 | BY

Susan Mok

Live streaming marketing platforms are required to protect consumer rights and personal data privacy

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Promulgated:April 23, 2021

Effective: May 25, 2021

Main contents: A live streaming marketing platform shall establish sound mechanisms and measures for account and live streaming marketing function registration and cancellation, information security management, marketing act regulation, protection of minors, protection of consumer rights and interests, protection of personal information, network and data security management, etc.

The Measures additionally provide in detail for live streaming marketing platform related security assessments, record filing, permission, technical safeguards, platform rules, dynamic