State Administration for Market Regulation, Measures for the Administration of Online Advertising (Public Draft for Comments)

国家市场监督管理总局互联网广告管理办法 (公开征求意见稿)

Live streamers may bear advertising liability

1 minute readJanuary 10, 2022 at 01:12 AM

Susan Mok

Issued: November 26, 2021

Main contents: Where online live streaming content constitutes commercial advertising, the relevant live streaming studio operator or live streaming marketer shall perform the responsibilities and obligations of an online advertising agency, advertisement publisher or advertising endorser.

A Subscription is Required to Access this Content

Subscribe to China Law & Practice today for:

✓ A database of 3000+ essential documents, including key PRC laws translated into English
✓ Newsletters with business-critical and sector-specific updates
✓ Premium mobile access with timely analysis on China's fast-changing market

Already a Subscriber? Log In. Sign In Now

Questions? Contact us at [email protected] | 1-855-808-4530 (Americas) | 44(0) 800 098 386009 (UK & Europe)