State Administration for Market Regulation, Measures for the Administration of Online Advertising (Public Draft for Comments)

国家市场监督管理总局互联网广告管理办法 (公开征求意见稿)

January 10, 2022 | BY

Susan Mok

Live streamers may bear advertising liability

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Issued:November 26, 2021

Main contents: Where online live streaming content constitutes commercial advertising, the relevant live streaming studio operator or live streaming marketer shall perform the responsibilities and obligations