What do the New Trademark Examination Guidelines in China Mean for Brand Protection?

Mar 4, 2022
Loke-Khoon Tan and James Lau of Baker McKenzie highlight the changes to the Guidelines for the Review and Examination of Trademarks, which promise to offer more protection to brand owners in terms of clarifying what a bad faith trademark application is and inclusion of non-traditional marks, as well as other changes to the examination standards

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