Enforcement Guidelines for the Identifiability of Internet Advertisements

互联网广告可识别性执法指南

Internet advertisements shall be identifiable as such and not mislead consumers / Issued: 2024-08-22

By Susan Mok

(Issued by the State Administration for Market Regulation on August 22, 2024.)

(市场监管总局于二零二四年八月二十二日发布。)

These Guidelines have been formulated pursuant to laws and regulations such as the PRC Advertising Law (the "Advertising Law") and the

为规范互联网广告可识别性相关监管执法工作，帮助消费者辨明互联网广告与非广告信息，保护消费者的合法权益，依据《中华人民共和国广告法》（以下简称《广告法》）《互联网广告管理办法》等法律法规，制定本指南。

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