State Administration for Market Regulation, Measures for Oversight of the Rules of Network Trading Platforms (Draft for Comments)

国家市场监督管理总局网络交易平台规则监督管理办法 (征求意见稿)

SAMR regulates personal information protection and data security of online platforms / Issued: 2025-06-04

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Issued: June 4, 2025

Main contents: [Special Provisions for Personal Information Protection Terms] A network trading platform operator shall observe the principles of openness, fairness and impartiality and specify in accordance with the law in its platform rules the norms for the processing of personal information by platform merchants and their obligations for protecting personal information, in particular, reasonably delimiting the rights and obligations for the protection of personal information of the network trading platform operator and the platform merchants (Article 23).

[Special Provisions for Network and Data Security Terms] Where a network trading platform operator expressly specifies in its platform rules the network data security protection