State Administration for Market Regulation, Circular on Further Thoroughly Implementing the «PRC Anti-Unfair Competition Law»

国家市场监督管理总局关于进一步贯彻实施《中华人民共和国反不正当竞争法》的通知

China explores the extraterritorial application of China’s unfair competition laws / CLP Reference: 5000/26.03.25 ; Issued: 2026-03-25

By Susan Mok

Issued: March 25, 2026





Main contents: The extraterritorial application of the PRC’s anti-unfair competition laws and rules shall be explored and spurred; and where acts of unfair competition, such as false publicity, unfair competition online, commercial defamation, infringement of trade secrets, etc., committed abroad¹ disrupt the competitive order in the domestic² market and harm the lawful rights and interests of domestic business operators or consumers, the same shall be resolutely counteracted so as to safeguard the security of PRC industrial and supply chains and protect the interests of the state and PRC enterprises.





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