Main contents: Where a financial institution engages a third-party internet platform operator to carry on online marketing of financial products, it shall assume management responsibilities as the business entity.
People’s Bank of China, Ministry of Industry and Information Technology, State Administration for Market Regulation and Others, Measures for the Administration of the Online Marketing of Financial Products (Draft for Comments)
中国人民银行、工业和信息化部、国家市场监督管理总局等金融产品网络营销管理办法
Financial institutions take responsibilities for online marketing of financial products via third-party platforms.
By Susan Mok