Cyberspace Administration of China and State Administration for Market Regulation - Guidelines for Online Review Activities

国家互联网信息办公室、市场监督管理总局网络测评活动规范

Samples selected for online review shall be ordinary goods that consumers can purchase on the market / CLP Reference: 5600/26.06.08 ; Issued: 2026-06-08

By Susan Mok

Issued: June 8, 2026





Applicability: For the purposes of these Guidelines, the term “online review activity” means the act whereby a reviewer evaluates a product’s quality, functionality, cost-effectiveness, etc. by testing, comparative data analysis, citing of professional testing results or expression of the experience in using the same and publishes the testing process and evaluation results on the Internet by means of text, images, video, live streaming or other format.

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