China's efforts to crack down on misleading, fraudulent claims forces an industry rethink as they overturn the effects of years of aggressive marketing. The new law regulates content, target audiences and specific industries like tobacco and healthcare, and will increase compliance costs for consumer-oriented businesses
Yaodong Chen, APAC director of IP for Akzo Nobel, shares with China Law & Practice his thoughts on trade secret protection in China, why inventor remuneration is burdensome for businesses and the importance of building up IP assets
The Beijing IP Court's decision to reject Trunkbow's “Weixin” trademark - even though it was filed before Tencent's - has caused controversy, but one thing is clear: judges are increasingly taking into account consumers' welfare and not necessarily going by the book
The Beijing IP Court's decision to reject Trunkbow's “Weixin” trademark - even though it was filed before Tencent's - has caused controversy, but one thing is clear: judges are increasingly taking into account consumers' welfare and not necessarily going by the book
The SAIC's new guidelines make it mandatory for dominant market players to license their IP rights. Companies – high tech and pharmaceutical in particular – will need to be careful to avoid AML investigations
The SAIC's new guidelines make it mandatory for dominant market players to license their IP rights. Companies – high tech and pharmaceutical in particular – will need to be careful to avoid AML investigations