Ambush marketers, by loose association with an international sporting event, can claim the same benefits of advertising as an official sponsor who will have paid a great deal for that status. This can result in the misappropriation of intellectual property, and allows a marketer to unfairly capitalize on the publicity surrounding an event, such as the Olympics. As China gears up for the Beijing games, this is an important issue that needs to be addressed.
Telecom carriers in the PRC are among the most favorable stocks to buy as investors are expecting to see the launching of 3G service and companies restructuring…
Telecom carriers in the PRC are among the most favorable stocks to buy as investors are expecting to see the launching of 3G service and companies restructuring…
Recently, there has been discussion of a possible law on personal information protection in China. What would it mean for companies doing business in China?
Recent raids and arrests in China have marked the culmination of a multi-year investigation into a software counterfeiting syndicate based in the southern…
Recently, there has been discussion of a possible law on personal information protection in China. What would it mean for companies doing business in China?
Recent raids and arrests in China have marked the culmination of a multi-year investigation into a software counterfeiting syndicate based in the southern…