The new Regulations open the advertising market in China to greater foreign participation (one of the WTO commitments), and provide a legal guide for gaining more substantial control over their China operations.
The revised Law encourages increased foreign trade and cross-border services and cooperation by simplifying the approval requirements to trading rights, but impose new intellectual property licensing barriers.
The new Procedures represent China's WTO commitments to remove restrictions in wholesale and retail industry against wholly-owned foreign enterprises, introduce more permissible retail and wholesale activities, and simplifies approval process.
New regulations from the State Administration of Industry and Commerce and the Ministry of Commerce have opened the advertising market in China to greater foreign participation.
The creation of healthy capital markets in China has come under renewed attention with recent moves by the government to promote sound corporate practices by both issuing companies and sponsors.