China's efforts to crack down on misleading, fraudulent claims forces an industry rethink as they overturn the effects of years of aggressive marketing. The new law regulates content, target audiences and specific industries like tobacco and healthcare, and will increase compliance costs for consumer-oriented businesses
Under the SAIC's new rules, business operators are now responsible for compensating consumers for faulty products sold by third party sellers. Operators should have strict measures in place to avoid losses through these reimbursement claims